Jewelry packaging box has the dual nature of the combination of goods and art
Jewelry packaging is a comprehensive reflection of consumer psychology, brand concept and product characteristics. It directly affects consumers' desire for purchase. As a means to realize the value of goods and use value, packaging plays an extremely important role in the field of production, circulation, sales and consumption.
The function of jewelry packaging is to protect the goods, convey the information of the goods, facilitate the use, facilitate the transportation, promote the sale, raise the product added value. We are convinced that jewelry packaging is a powerful tool to establish the affinity between products and consumers.
Successful jewelry packaging design must have the following five key points: shelf impression, readability, appearance design, trademark impression, functional characteristics.
Here are three components of the jewelry packaging box design of the velvet jewelry box factory.
One. Appearance elements
The shape element is the appearance of the display surface of the goods, including the size, size and shape of the display. There are three forms that we see in daily life, namely, natural form, artificial form and contingency form. But when we are studying the form of a product, we must find a form that applies to any property, that is, to extract the common, regular things, and call them abstract forms.
We know that form is an element of form, or that it is an element of form, that is, in a certain way, the various kaleidoscopic forms that the law forms. Form is composed of points, lines, faces and bodies. Beijing packing box | | tea gift box form mainly has: cylinder, cuboid, cone, and a variety of forms, and about the combination of form and because of the different cutting form various forms of jewelry packaging shape forming of novelty on consumers' visual guide plays a very important role, unique visual form can give consumers leave deep impression. The jewelry packaging box designer must be familiar with the characteristics of the morphological elements and their expressions, and this is the material for the form of formal beauty.
When we consider the shape elements of the package design, we must also know it from the perspective of formal beauty law. According to the formal beauty law of jewelry packaging design, combining the features of the product itself, the various factors are organically combined to obtain the perfect unified design image. Box shape elements of the aesthetic principles mainly from the following eight aspects into consideration: the symmetry and balanced, stable and lightweight laws, contrast and harmony, repetition and echo laws, laws of rhythm and rhyme, analogy and association rule, proportion and scale, unification and change laws.
two. Elements of composition
A composition is a complete picture of the logo, graphics, text, and composition of the product jewelry packaging box. The combination of these four sides constitutes the overall effect of the jewelry packaging. Product design composition factor trademark, graphics, text and color apply correctly, proper, beautiful, can be called excellent design work.
1. Text design
Words are symbols that convey ideas, emotions and information, and express the content of a topic. The brand name, name, description, advertising text and production manufacturer, company or distribution unit of the jewelry packaging box reflect the essential content of the jewelry packaging box. These words must be considered as part of the package design.
The main points of the text design in jewelry packaging design are simple, real, vivid, easy to read and easy to remember. Font design should reflect the characteristics, nature and uniqueness of commodities, and have good recognition and aesthetic functions. The layout of the words and the overall design of the box should be harmonious.
2. Trademark design
Trademark is a symbol, it is the symbol of enterprise, organization, commodity and various facilities. The trademark is a closed process art, which relates to politics, economic law and the arts and other fields. The characteristic of a trademark is determined by its function and form. It wants to convey the richness of its content in a simpler, more general form, in a relatively small space, while also requiring an observer to understand its inner meaning in a relatively short period of time. Trademarks can be divided into three forms: the word trademark, the graphics trademark and the combination of the text graphics. A successful trademark design should be an organic combination of creative expression. Creativity is according to the design requirements, an idea for synthesis, analysis, induction, summary, through the philosophical thinking, abstraction to image, the design concept by the abstract review expression gradually into a concrete image design.
3. Graphic design
The graphics of packing box decoration mainly refers to the image of products and other auxiliary decorative images. As the language of design, graphics should express the internal and external components of image and convey information to consumers in the form of visual images. To achieve this goal, the positioning of graphic design is very critical. The process of positioning is the process of becoming familiar with the whole content of the product, including many factors such as the sex of the commodity, the meaning of the brand name, the meaning of the name and the current situation of the similar products.
Graphics can be divided into decorative shapes and physical shapes.
Decorative pattern: it is divided into representational and abstract methods. Figurative figures, landscapes, animal or plant patterns can be used to represent the contents and properties of the package. Abstract technique used for more freehand brushwork in traditional Chinese painting, the abstract geometric point, line and plane composition pattern, color piece or skin texture effect, the succinct, striking, has the sense of form, also is the main technique of expression of jewelry packaging decoration. Usually, representational form and abstract expression techniques are not isolated in jewelry packaging design, but are combined with each other.
Physical graphics: painting techniques, photography, etc. Painting is the main form of jewelry packaging design, and according to the overall design of the box, it is necessary to draw the picture and serve the goods. Compared with photography, it has the characteristics of choice, refinement and general freedom. It is a means to publicize, beautify and promote products. Commercial determines the design of commodity packaging shall, however, highlights the real image of the goods, to give the consumer's image, so use photography show real, intuitive visual image is the best expression of the packing decoration design.
The dialectical unification of content and form is the general rule in graphic design, in the design process, according to the need of the graphic content, select the corresponding graphical representation techniques, to achieve the unity of the form and content in graphic design, create reflects the spirit of the age, ethnic style of the applicable, economy, beautiful decoration design work is the basic requirement of jewelry packaging designers.
4. Color design
Color design plays an important role in jewelry packaging design. Color is an important factor to beautify and highlight products. The application of color of jewelry packaging box is the conception and composition of the whole picture design. The color of jewelry packaging box requires flat and uniform, which is a high generalization of color filtering and extraction. It is based on the habit of people's association and color, and the height of exaggeration and discoloration is a means of jewelry packaging box art. At the same time, the color of the box must be made and restricted by process, material, use and sales area.
The colors in the jewelry packaging design are eye-catching, with strong contrast and strong attraction and competitiveness to arouse consumers' desire to buy and promote sales. For example, the food class and the bright and rich color palette, with warm color to give priority to, highlight food fresh, nutrition and taste; Medicine and simple cool and warm colors; Soft middle tones used in cosmetics; Small hardware, machinery and tools commonly used blue, black and other cool color blocks to express solid, precise and durable characteristics; Children's toy is commonly used bright color and cold warm contrast intense color block, in line with children's psychology and hobby; The sporting goods class USES bright and loud color blocks to increase the feeling of activity and movement... Different commodities have different characteristics and attributes. The designers should study the habits and interests of consumers, as well as the trends of international and domestic trends to enhance the color sociology and consumer psychology awareness.
three. Material elements
Material elements are the texture and texture of materials used for packaging materials. It often affects the visual effect of commodity packaging. The best effect of packaging can be achieved by the surface change or surface shape of different materials. Packing material, whether paper materials, plastic packaging jewelry materials (PVC) box, glass material, metal materials, ceramic materials, bamboo and wood materials, and other composite materials, has a different quality of a material skin texture effect. The use of different materials, and properly combined configuration can give consumers different feelings of novelty, cold or luxury. Material element is an important part of jewelry packaging design. It is directly related to the whole function of packaging and economic cost, production and processing and recycling of packaging waste. The use of color in packaging design in modern society, people almost every moment to deal with the goods, the pursuit of fashion, experience consumption has become a kind of culture, it includes food, clothing and use, line of human life and enjoy all aspects, reflecting the people in the pursuit of high quality life more and more strong. When we enter the market, supermarket, all kinds of wide variety of goods, with beautiful modelling, bright-coloured colour display in front of us, in colourful colour, as if for the dialogue and exchanges with us, we are too busy to look at, to enjoy the unique shape and beautiful color carefully goods, are more likely to be attracted to those with a strong color box. This is the effect of color, because color has a strong visual appeal on the jewelry packaging box of modern goods.
As we all know, the eye of the person has a light effect, observing the beginning and color of object objects, and recognizing the objective existence. If there is no light, the visual activity of the person disappears, and of course there is no color. Didn't optical absorptivity and reflectivity of the object is different, therefore, has a different color, in all of the objects, the object can absorb seven colors, black and white object, all the seven colored light reflection, it is this reason, make black, white and other colour than lose color appearance, formed its own unique color attributes.
Packing box design, it is to try and explore continuously. To pursue the good feelings of human life. Packaging design is combining art and science, apply to the product packaging to protect and beautify the aspect, it is not a general "art", is not a simple decoration, but including science, art, material, financial, psychological and market comprehensive factors such as the embodiment of the multi-function. It has the dual nature of the combination of goods and art.
The function of jewelry packaging is to protect the goods, convey the information of the goods, facilitate the use, facilitate the transportation, promote the sale, raise the product added value. We are convinced that jewelry packaging is a powerful tool to establish the affinity between products and consumers.
Successful jewelry packaging design must have the following five key points: shelf impression, readability, appearance design, trademark impression, functional characteristics.
One. Appearance elements
The shape element is the appearance of the display surface of the goods, including the size, size and shape of the display. There are three forms that we see in daily life, namely, natural form, artificial form and contingency form. But when we are studying the form of a product, we must find a form that applies to any property, that is, to extract the common, regular things, and call them abstract forms.
We know that form is an element of form, or that it is an element of form, that is, in a certain way, the various kaleidoscopic forms that the law forms. Form is composed of points, lines, faces and bodies. Beijing packing box | | tea gift box form mainly has: cylinder, cuboid, cone, and a variety of forms, and about the combination of form and because of the different cutting form various forms of jewelry packaging shape forming of novelty on consumers' visual guide plays a very important role, unique visual form can give consumers leave deep impression. The jewelry packaging box designer must be familiar with the characteristics of the morphological elements and their expressions, and this is the material for the form of formal beauty.
When we consider the shape elements of the package design, we must also know it from the perspective of formal beauty law. According to the formal beauty law of jewelry packaging design, combining the features of the product itself, the various factors are organically combined to obtain the perfect unified design image. Box shape elements of the aesthetic principles mainly from the following eight aspects into consideration: the symmetry and balanced, stable and lightweight laws, contrast and harmony, repetition and echo laws, laws of rhythm and rhyme, analogy and association rule, proportion and scale, unification and change laws.
A composition is a complete picture of the logo, graphics, text, and composition of the product jewelry packaging box. The combination of these four sides constitutes the overall effect of the jewelry packaging. Product design composition factor trademark, graphics, text and color apply correctly, proper, beautiful, can be called excellent design work.
1. Text design
Words are symbols that convey ideas, emotions and information, and express the content of a topic. The brand name, name, description, advertising text and production manufacturer, company or distribution unit of the jewelry packaging box reflect the essential content of the jewelry packaging box. These words must be considered as part of the package design.
The main points of the text design in jewelry packaging design are simple, real, vivid, easy to read and easy to remember. Font design should reflect the characteristics, nature and uniqueness of commodities, and have good recognition and aesthetic functions. The layout of the words and the overall design of the box should be harmonious.
2. Trademark design
Trademark is a symbol, it is the symbol of enterprise, organization, commodity and various facilities. The trademark is a closed process art, which relates to politics, economic law and the arts and other fields. The characteristic of a trademark is determined by its function and form. It wants to convey the richness of its content in a simpler, more general form, in a relatively small space, while also requiring an observer to understand its inner meaning in a relatively short period of time. Trademarks can be divided into three forms: the word trademark, the graphics trademark and the combination of the text graphics. A successful trademark design should be an organic combination of creative expression. Creativity is according to the design requirements, an idea for synthesis, analysis, induction, summary, through the philosophical thinking, abstraction to image, the design concept by the abstract review expression gradually into a concrete image design.
3. Graphic design
The graphics of packing box decoration mainly refers to the image of products and other auxiliary decorative images. As the language of design, graphics should express the internal and external components of image and convey information to consumers in the form of visual images. To achieve this goal, the positioning of graphic design is very critical. The process of positioning is the process of becoming familiar with the whole content of the product, including many factors such as the sex of the commodity, the meaning of the brand name, the meaning of the name and the current situation of the similar products.
Graphics can be divided into decorative shapes and physical shapes.
Decorative pattern: it is divided into representational and abstract methods. Figurative figures, landscapes, animal or plant patterns can be used to represent the contents and properties of the package. Abstract technique used for more freehand brushwork in traditional Chinese painting, the abstract geometric point, line and plane composition pattern, color piece or skin texture effect, the succinct, striking, has the sense of form, also is the main technique of expression of jewelry packaging decoration. Usually, representational form and abstract expression techniques are not isolated in jewelry packaging design, but are combined with each other.
Physical graphics: painting techniques, photography, etc. Painting is the main form of jewelry packaging design, and according to the overall design of the box, it is necessary to draw the picture and serve the goods. Compared with photography, it has the characteristics of choice, refinement and general freedom. It is a means to publicize, beautify and promote products. Commercial determines the design of commodity packaging shall, however, highlights the real image of the goods, to give the consumer's image, so use photography show real, intuitive visual image is the best expression of the packing decoration design.
The dialectical unification of content and form is the general rule in graphic design, in the design process, according to the need of the graphic content, select the corresponding graphical representation techniques, to achieve the unity of the form and content in graphic design, create reflects the spirit of the age, ethnic style of the applicable, economy, beautiful decoration design work is the basic requirement of jewelry packaging designers.
4. Color design
Color design plays an important role in jewelry packaging design. Color is an important factor to beautify and highlight products. The application of color of jewelry packaging box is the conception and composition of the whole picture design. The color of jewelry packaging box requires flat and uniform, which is a high generalization of color filtering and extraction. It is based on the habit of people's association and color, and the height of exaggeration and discoloration is a means of jewelry packaging box art. At the same time, the color of the box must be made and restricted by process, material, use and sales area.
The colors in the jewelry packaging design are eye-catching, with strong contrast and strong attraction and competitiveness to arouse consumers' desire to buy and promote sales. For example, the food class and the bright and rich color palette, with warm color to give priority to, highlight food fresh, nutrition and taste; Medicine and simple cool and warm colors; Soft middle tones used in cosmetics; Small hardware, machinery and tools commonly used blue, black and other cool color blocks to express solid, precise and durable characteristics; Children's toy is commonly used bright color and cold warm contrast intense color block, in line with children's psychology and hobby; The sporting goods class USES bright and loud color blocks to increase the feeling of activity and movement... Different commodities have different characteristics and attributes. The designers should study the habits and interests of consumers, as well as the trends of international and domestic trends to enhance the color sociology and consumer psychology awareness.
Material elements are the texture and texture of materials used for packaging materials. It often affects the visual effect of commodity packaging. The best effect of packaging can be achieved by the surface change or surface shape of different materials. Packing material, whether paper materials, plastic packaging jewelry materials (PVC) box, glass material, metal materials, ceramic materials, bamboo and wood materials, and other composite materials, has a different quality of a material skin texture effect. The use of different materials, and properly combined configuration can give consumers different feelings of novelty, cold or luxury. Material element is an important part of jewelry packaging design. It is directly related to the whole function of packaging and economic cost, production and processing and recycling of packaging waste. The use of color in packaging design in modern society, people almost every moment to deal with the goods, the pursuit of fashion, experience consumption has become a kind of culture, it includes food, clothing and use, line of human life and enjoy all aspects, reflecting the people in the pursuit of high quality life more and more strong. When we enter the market, supermarket, all kinds of wide variety of goods, with beautiful modelling, bright-coloured colour display in front of us, in colourful colour, as if for the dialogue and exchanges with us, we are too busy to look at, to enjoy the unique shape and beautiful color carefully goods, are more likely to be attracted to those with a strong color box. This is the effect of color, because color has a strong visual appeal on the jewelry packaging box of modern goods.
As we all know, the eye of the person has a light effect, observing the beginning and color of object objects, and recognizing the objective existence. If there is no light, the visual activity of the person disappears, and of course there is no color. Didn't optical absorptivity and reflectivity of the object is different, therefore, has a different color, in all of the objects, the object can absorb seven colors, black and white object, all the seven colored light reflection, it is this reason, make black, white and other colour than lose color appearance, formed its own unique color attributes.
Packing box design, it is to try and explore continuously. To pursue the good feelings of human life. Packaging design is combining art and science, apply to the product packaging to protect and beautify the aspect, it is not a general "art", is not a simple decoration, but including science, art, material, financial, psychological and market comprehensive factors such as the embodiment of the multi-function. It has the dual nature of the combination of goods and art.
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